I don't splurge on facial cleansers because you're washing it off your face anyway. I can't really say what it is I want in a cleanser, but I know what I don't: foam, irritation, dryness.
My love affair with Philosophy's Purity Made Simple one-step facial cleanser started out with sample sachets/foils from Sephora. I liked it so much that I really debated on whether to include the remaining samples in my last giveaway. But back then I had my Celeteque and I wanted to share Purity's goodness, so away the samples went. Fast forward to here and now, where there is no Celeteque, and drugstore brands like Neutrogena and Aveeno dry me out. So I caved and got a couple of travel sizes of Purity. Consider this a splurge.